Managing director for Koelnmesse shares IDEM secrets

Anisha Hall Hoppe, Dental Tribune International

Fri. 19. April 2024

save

Mathias Küpper is managing director and vice president for Asia Pacific at Koelnmesse, one of the IDEM organisers. In this interview with Dental Tribune International ahead of the event, he explains what distinguishes IDEM from other dental shows and how the organisers pursue excellence in the IDEM experience for visitors, exhibitors and speakers. He also gives considered advice for first timers and regular attendees.

Mr Küpper, would you kindly share with our readers a little about your present role and your background?
It is my role to oversee our offices in Singapore, Japan, Thailand, Hong Kong and Taiwan. With a team of over 80, we currently organise 15 trade fairs in the region, and we are also first point of contact for all clients who wish to exhibit at any Koelnmesse trade fair worldwide.

“IDEM is the only one-stop shop for the entire region.”

Personally, I have been based in Singapore and various locations in Asia Pacific for over 20 years, and it is my ambition to ensure that Koelnmesse’s entire portfolio is strongly represented across the region. Through our trade fairs, we offer our clients easy access to one of most exciting and fastest-growing markets in the world.

Busy clinicians are limited in the number of functions they can attend in a given year. In your opinion, what sets IDEM apart from other shows?
Held every two years, IDEM is the only one-stop shop for the entire region, offering a unique blend of a fully booked exhibition featuring leading industry players alongside a comprehensive scientific conference boasting well-known speakers and cutting-edge topics.

IDEM stands out from other shows with its unparalleled focus on fostering innovation, collaboration and education within the dental community. This convergence of expertise and innovation creates an immersive experience where attendees can not only discover the latest advancements but also engage in meaningful discussions and networking opportunities.

Recognising the time constraints faced by dental professionals, IDEM curates its programme to deliver maximum value in a condensed time frame. The carefully curated line-up of exhibitors, conference sessions and workshops allows attendees to efficiently explore the latest products, techniques and trends. This allows them to stay at the forefront of their field without sacrificing precious time away from their practice.

From left: Dr Chng Chai Kiat, chief dental officer of the Ministry of Health, Mathias Küpper and Dr Lawrence Yong, president of the Singapore Dental Association during the official opening ceremony of IDEM Singapore 2024.

With over 500 exhibiting brands from 35 countries and regions, IDEM 2024 presents an unparalleled opportunity for attendees to explore the latest innovations, technologies, and solutions shaping the future of dentistry.

Dr Lawrence Yong, president of the Singapore Dental Association, welcomed members of the dental community.

Could you give us a glimpse of the behind-the-scenes efforts required to make such an event a success?
The success of IDEM relies on meticulous planning, coordination and collaboration among various stakeholders. Behind the scenes, our team at Koelnmesse, in collaboration with the Singapore Dental Association, works tirelessly to orchestrate every aspect of the event, ensuring that it unfolds seamlessly from start to finish.

Our team identifies key themes, trends and topics of interest to the dental community and leverages our extensive network to secure top-notch exhibitors, speakers and sponsors who can provide valuable insights and expertise.

As the event approaches, our focus shifts to logistics, marketing and attendee experience. From designing the exhibition layout to managing registration, catering and on-site support services, every detail is carefully considered to enhance the overall experience for exhibitors and attendees alike.

Throughout the process, communication and collaboration are paramount. We work closely with our partners, vendors and industry stakeholders to ensure that everyone is aligned with our vision for the event and that all aspects of planning and execution are executed flawlessly.

For those attending IDEM for the first time and perhaps also visiting Singapore for the first time, do you have any recommendations for making the most of their visit?
For first-time attendees at IDEM and visitors to Singapore, I recommend taking advantage of the diverse offerings both the event and the city have to offer. Prioritise your schedule by identifying key exhibitors, sessions and networking opportunities that align with your interests and goals ahead of the event on the IDEM digital platform, IDEM360+.

Start by exploring the exhibition floor, where you’ll find a wide range of exhibitors showcasing the latest products, technologies and services in dentistry. Take the time to visit booths that pique your interest, engage with exhibitors and ask questions to learn more about their offerings.

“IDEM is not just an event; it’s a community-driven platform dedicated to advancing dental care and fostering industry connections.”

In addition to the exhibition, make sure to attend some of the conference sessions and workshops, where you’ll have the opportunity to hear from leading experts in the field and gain valuable insights into the latest trends and developments in dentistry.

Outside of the event, take some time to explore Singapore’s rich cultural heritage, culinary scene and iconic landmarks. Singapore offers a wealth of experiences to enrich your visit. These include visiting the Gardens by the Bay, exploring the vibrant neighbourhoods of Chinatown and Little India, and enjoying a meal at a hawker centre.

Do you have any words for clinicians or companies who have attended past IDEM events and are considering a return?
To clinicians and companies considering a return to IDEM, I would like to express our sincere appreciation for their continued support and participation. IDEM is not just an event; it’s a community-driven platform dedicated to advancing dental care and fostering industry connections.

Returning attendees can expect even more opportunities for learning, networking and collaboration at IDEM 2024. With an expanded line-up of exhibitors, speakers and educational sessions, there is something for everyone at IDEM, whether you are a seasoned practitioner seeking to stay abreast of the latest developments or a new entrant eager to explore the world of dentistry.

In addition to the educational and networking opportunities, returning attendees can look forward to reconnecting with colleagues and industry partners, forging new relationships and discovering innovative solutions to enhance their practice.

We are committed to ensuring that IDEM 2024 exceeds your expectations and provides a valuable and rewarding experience for all participants. We look forward to welcoming you back and continuing our shared journey of growth and excellence.

Editorial note:

Hawker culture in Singapore represents a multicultural urban dining experience, where hawkers serve diverse “hawker food” in centres that act as community hubs, reflecting the city-state’s Chinese, Malay, Indian and other cultural influences and continuing to evolve as a vital part of daily life in various districts. Learn more about IDEM 2024 in Singapore here.