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SINGAPORE: The International Dental Exhibition and Meeting (IDEM) has made a comeback this year for its 12th edition—the first physical event after the hiatus brought about by the SARS-CoV-2 pandemic. Held under the theme “Building Resilience in Dentistry”, IDEM is living up to its status as the leading dental exhibition and conference in the Asia Pacific region, boasting 540 exhibitors this year.
According to the event co-organisers, Koelnmesse and the Singapore Dental Association (SDA), IDEM 2022 features 46 scientific conference sessions and workshops, and approximately 5,000 attendees from over 60 countries are expected over the three-day exhibition and conference. Today, the event was officially opened by Minister for Health Ong Ye Kung, SDA President Dr Lawrence Yong and Mathias Kuepper, managing director of Koelnmesse in Singapore.
“It is encouraging to see IDEM back as an in-person event after four years. We are finally able to bring back the full IDEM experience, meet face to face and gather the Asia Pacific dental community in one location,” Kuepper said in his speech. “I would also like to thank our partner, the Singapore Dental Association, as well as everyone here today, for your ongoing support of IDEM. We are honoured to be the platform of choice for meaningful exchanges and partnerships in the dental community.”
Poh Chi Chuan, executive director for exhibitions and conferences at the Singapore Tourism Board, added: “The return of major business events such as IDEM is testament to the enduring confidence in Singapore by event organisers and businesses. We look forward to welcoming local and international dental brands, exhibitors and delegates to Singapore, as they revolutionise the sector with the exchange of ideas, skills and technologies.”
IDEM360+ is a digital community platform that adds another layer of experience to IDEM and was created to supplement the in-person event. It is also playing an essential role in IDEM’s shift towards sustainability, replacing bulk printed materials like exhibition and conference guides, venue maps and even name cards.
Serving as an all-in-one tool for attendees and exhibitors, it allows them to explore in-person and in-app business matching and networking opportunities and build their lead pool with the on-site lead generation feature by scanning badges. Additionally, attendees can book meeting slots and conference sessions prior to attending IDEM to plan their schedule ahead of time and use the interactive floor plan to easily navigate the exhibition hall.
The community platform will continue beyond the physical show. Delegates can watch on-demand content after the event to continue learning, and exhibitors can continue networking and collecting leads via the virtual exhibition on IDEM360+.