VOCO: A legacy of innovation, excellence & commitment to dentistry

Now under the leadership of Managing Director Olaf Sauerbier, VOCO continues to push boundaries with groundbreaking materials like GrandioSO Unlimited and cutting-edge digital dentistry solutions. By integrating advanced CAD/CAM technology and 3D printing materials, the company is at the forefront of modern dental care, offering innovative solutions that enhance precision and patient outcomes. With a presence in over 100 countries and strong partnerships with universities and research institutions, VOCO remains dedicated to education, collaboration, and the development of next-generation dental solutions. As the industry evolves, the company remains steadfast in its mission to combine tradition with innovation, ensuring that dental professionals have access to the best tools and materials available.

Inside VOCO’s four-decade journey of innovation and excellence—an exclusive conversation with Managing Director Olaf Sauerbier on the company’s vision for the future of dentistry.

For over four decades, VOCO has been synonymous with high-quality dental materials and groundbreaking innovations. As a family-owned company since its founding in 1981, VOCO continues to set the benchmark in the global dental industry, combining heritage, precision, and forward-thinking research to provide cutting-edge solutions for dental professionals worldwide.

A strong foundation rooted in family values

The story of VOCO is one of vision, resilience, and dedication. Founded by Dr. Hans-Joachim Sallach in a private garage, the company qu ickly outgrew its humble beginnings and moved to Cuxhaven Harbour within two years. Today, VOCO stands as a global leader in dental materials, with its headquarters in Cuxhaven undergoing its sixth major expansion.

Despite its remarkable growth, VOCO remains a family-led business, managed by Olaf Sauerbier, his wife, and his nephew. Their leadership is built on long-term strategies, open communication, and a shared commitment to innovation. “We think long-term and always focus on healthy growth,” says Sauerbier. “Our short official channels and a helpful, open approach define our culture at VOCO.”

Unwavering commitment to quality and innovation

Quality is at the heart of VOCO’s operations. All products are researched, developed, and manufactured at the company’s state-of-the-art headquarters in Cuxhaven, ensuring consistent excellence and adherence to the highest industry standards. The company’s commitment to quality is further reinforced by rigorous testing and a certified quality management system, making its German-engineered products highly trusted worldwide.

“At VOCO, product safety and quality are our top priorities,” Sauerbier explains. “Our research and development teams work tirelessly to develop innovative solutions that address the evolving needs of the dental community.” This dedication to innovation has led to the creation of revolutionary dental materials, such as the GrandioSO Unlimited, a universal composite that allows layer thicknesses of up to 4mm, significantly enhancing efficiency and aesthetics in dental procedures. VOCO is also making strides in digital dentistry, offering CAD/CAM and 3D printing materials, providing cutting-edge solutions for modern dental practices.

A global presence with a local approach

With exports accounting for over 80% of its total sales, VOCO has established itself as a truly international brand. Despite its global reach, the company maintains a strong local focus, with dedicated teams in the USA, Brazil, China, and Australia that understand regional market needs and deliver tailored solutions. “We believe in maintaining strong relationships with our partners, many of whom are family-run businesses like ours,” says Sauerbier. “This allows us to communicate on an equal footing and provide exceptional customer service worldwide.”

Driving the future of dentistry

Looking ahead to 2025 and beyond, VOCO is poised to introduce a new wave of innovative products designed to enhance efficiency and patient outcomes. Alongside its advancements in restorative materials, the company is pioneering new fluoride varnishes and MTA cements to support pulp vitality and improve dental care standards globally. Moreover, VOCO is deeply committed to education and collaboration, partnering with over 150 universities and research institutions worldwide. These partnerships not only drive innovation but also ensure that dental professionals have access to the latest research and technological advancements.

A culture of excellence and responsibility

At VOCO, excellence is more than just a standard—it’s a mindset ingrained in every aspect of the company’s operations. “We don’t just want to meet expectations; we aim to exceed them,” says Sauerbier. This philosophy extends beyond products to the company’s employees, partners, and the community at large. As a family-run business, VOCO prides itself on fostering a culture of responsibility, teamwork, and mutual respect. From maintaining a fair and cooperative approach with partners to actively supporting local communities in Cuxhaven, VOCO is more than just a manufacturer—it’s a trusted partner in the global dental industry.

The VOCO difference

Under the leadership of Olaf Sauerbier, VOCO continues to redefine the future of dentistry with its unwavering commitment to quality, innovation, and customer satisfaction. “We are and will remain a family business,” Sauerbier affirms. “Our success is built on teamwork, shared values, and a relentless pursuit of excellence. Every day, we strive to inspire dental professionals worldwide.” With a heritage of excellence and an eye toward the future, VOCO is not just keeping pace with the dental industry—it is leading the way.

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